MY WORK AT GIRVIN
2018 - Present
The following projects and examples were designed during my time at GIRVIN Strategic Branding & Design. Because GIRVIN is a small firm with a big legacy, I’ve been able to gain experience by wearing many different hats—graphic designer, interior designer, illustrator, copywriter and editor. One of my greatest strengths has become my flexibility—creative flexibility to provide anything the client needs, as well as the flexibility of mind to be able to jump back and forth between projects of widely varying industries.
MARY’S GONE CRACKERS
One of my first major roles as a lead designer, I took over the complex account from another coworker who had worked on the initial rebrand and established a basic look for the branding, packaging, and illustration assets. My contributions included rebranding the RealThin Crackers line, creating new illustration assets, digital assets for web and social, designing the official brand standards guide, and art directing photoshoots remotely.
Second nature
Taking over the account from another coworker, I was able to seamlessly pick up where they had left off—applying the rules we had established in the rebrand to new product lines and packaging. I art directed photo shoots in person, created print-ready materials, and designed their brand standards guide.
DAX Hair Care
DAX’s labels hadn’t been updated in almost 50 years, so my team at GIRVIN set out to find a solution that kept the brand equity while moving toward modern sensibilities—and my designs were chosen as the direction for each product line. Along with the designs, I also provided print-ready materials, digital assets for web and social media, and even a new tagline.
hum yoga and meditation
The founder of HUM worked with us years earlier for Phase 1 of branding her company, establishing her color palette, logos, and patterning. Now, as the designer on this project for Phase 2, I worked closely with the client to bring the digital side of her brand to life. Along with designing her website, icons, and animation, I also partnered with her and our Social Media Strategist to establish digital assets and a strategy for social media.
BAD ASS COFFEE OF HAWAII
Rebranding this Hawaiian coffee franchise was a team effort and a real treat—we worked closely with the owners and key stakeholders to bring their unique story to life through a new logo, packaging, and brand guide. As someone with retail and customer service experience and a love of interior design, I took over as the designer for the store interiors. I mocked up wall concepts based on an ideal floor plan with flexible applications, and rolled out a whole storefront strategy—from sourcing the flooring, furniture, and fixtures to choosing the wall paint and art prints. I also designed the menu boards and story plaque, working with the chosen signage company who would fulfill the installations to ensure my vision was realized.
FREELANCE WORK
2013-present
Mill Haus Cider Co.
Mill Haus, based in my hometown, had big plans for their brand relaunch and needed a new image to capture the local spirit. For the rebrand, they wanted a clean, updated look while still being inspired by the history and natural beauty of the area. Historically, Eatonville is a logging town; the logo is reminiscent of the timber that became the foundation of our hard-working community, while the image of the lumber mill that put our town on the map (and after which the brand is named) is rendered in skillful detail by Grey Francis, an artist also local to the area (see his work here).
